Why Google+ isn't "just a

Thursday, July 14th 2011

With the "invite-only" release of Google+ no more than a few weeks ago, consumers are curious to see how Google plans to compete with the social media giants Facebook and Twitter. Google+ is more of a competitor to Facebook as it entitles users to add each other to their "Circles" allowing a simpler organization of friends. On a consumer basis, Google+ maintains a solid base because like all of their amazing products, everything seamlessly integrates. Photo albums using Picasa, email from GMail, etc.

But the burning question remains how this will affect businesses, marketing execution and SEO. Google has solidified its place in Internet super-stardom by being the #1 search engine colossus. Its company title itself has become a verb in most conversations ("Don't know the answer? Google it!"). With the explosion of Facebook popularity, online marketers realize its potential to reach out to targeted groups of users. Google+, while still in early beta stages, has an immense advantage over Facebook in the merchant basis. Tried searching Google lately? Top search results can yield a Google+ profile, as long as Google finds it relevant to your search terms. But there it is; right at the top.

Google+ also takes advantage of the similar "Like" feature that Facebook users have grown accustomed to. On every comment, post, photo or action within Google's social network you will be presented with the "+1" button allowing you to bump the topic to your profile, showing your support. Why is this any different than Facebook's Like feature? The +1 button appears right within Google searches allowing Google+ users to quickly and easily share websites to their profiles.

Google+ is still in beta stages, but I suggest that you attempt to get an invite and get used to the interface because as a business this may, WILL be the next big tool in your online marketing arsenal.

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Cavera Studios is born!

Thursday, June 2nd 2011

Welcome to Cavera Studios!
We're a fresh new design company located in beautiful Sault Ste Marie, Ontario, Canada but we cater to any business that needs to reach their full potential online, foreign or domestic.


Have a look around our site to learn more about us and if you're interested in getting a price quote, it's real easy to get started with Cavera Studios.[...]

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